Unconscious Bias in Marketing & Branding: Practical Tips to Mitigate Risks and Attract New Audiences

  • Wednesday - 11:15 AM - 12:15 PM
  • Landmark D
  • #PMDMC19

More than any other time in human history, donors are vetting organizations on their social justice street cred. Unconscious bias in your marketing and branding can lead to tone-deaf ads and PR nightmares, and keep your organization in the dark ages as competitors innovate to attract new audiences. Discover exactly what unconscious bias is, why it’s both good and bad, and how to hack it to lead to better decision-making as you grow your brand. Strategic consultant Minal Bopaiah will also cover practical tips on hiring, targeting new donor groups, diversity, equity, and inclusion in design, and how to respond appropriately to those PR nightmares (if they happen!).


Minal Bopaiah | Founder & Principal Consultant | Brevity & Wit