Does your station have a set of core metrics that everyone agrees on, covering everything your station does? Or are your goals and success metrics siloed or out of date? NPR’s Steve Mulder will share a step-by-step process to help your station define your Key Performance Indicators (KPIs) and make sure they are grounded in your mission and strategy and aligned with all parts of your organization. Find out what he’s learned using this process with stations and at NPR, and see it come to life in small group discussions during the session.
Steve Mulder | Senior Director of Audience Insights | NPR