The exponential growth of streaming platforms like Netflix, Amazon, and Hulu have transformed how our audiences consume video, but they have also created a new frontier for understanding and engaging that audience. With Passport and PBS, public television stations have a new channel to acquire viewers, a wealth of data around user profiles, and the ability to directly track results from promotional campaigns. In this session, explore the opportunities provided by video on demand, including case studies from your fellow stations and a closer look at available data.
Raj Bhansali | Program Analytics and Audience Insights | PBS
Andrew Alvarez | Senior Manager Audience Insights & Ingenuity at KQED | KQED
Eric Freeland | Senior Director Digital Programming | PBS
Andy Trimlett | Director of Digital Fundraising | PBS SoCal / KOCE / KCETLink