Creating New Digital Revenue Streams

  • Wednesday - 2:15 PM - 3:15 PM
  • Landmark D
  • #PMDMC19

See emerging results of a pioneering 2019 project managed by WBUR's BizLab. The project is testing three diverse ways of turning digital communities into members and donors, all driven by stations' latest audience research. Learn how WAMU, WBUR, and Louisville Public Media are using content-driven newsletters, podcasts, and local events to generate revenue from audiences who don't listen on-air. Test your instincts against their spring results and maybe spot a new cash cow for your station.


Joan DiMicco | Executive Director - BizLab | WBUR
Ted Fuller | Business Technology & Analytics Lead BizLab - WBUR | WBUR
Tracy Karem | Corporate Marketing Representative | Louisville Public Media
Maddie Poore | Membership Coordinator DCist - WAMU | WAMU