What is the current fundraising environment for PBS and what are we doing about it? Join VP of On-Air Fundraising, Jerry Liwanag, along with Senior Director, Rudy Casillas, as they explore new trends in fundraising, including updates on new on-air experiments, a review of the past season’s results in terms of ratings and returns, a look at the program pipeline, and an update on just who’s watching your fundraising efforts.
Raj Bhansali | Program Analytics and Audience Insights | PBS
Rudy Casillas | Sr. Director Fundraising Programming | PBS
Jerry Liwanag | Vice President Fundraising Programming | PBS
Bill Merkel | Director of Research | Public Broadcasting Service