On-Air Fundraising: Looking Back and Looking Forward

  • Wednesday - 11:15 AM - 12:15 PM
  • Reunion F
  • #PMDMC19

What is the current fundraising environment for PBS and what are we doing about it? Join VP of On-Air Fundraising, Jerry Liwanag, along with Senior Director, Rudy Casillas, as they explore new trends in fundraising, including updates on new on-air experiments, a review of the past season’s results in terms of ratings and returns, a look at the program pipeline, and an update on just who’s watching your fundraising efforts.


Raj Bhansali | Program Analytics and Audience Insights | PBS
Rudy Casillas | Sr. Director Fundraising Programming | PBS
Jerry Liwanag | Vice President Fundraising Programming | PBS
Bill Merkel | Director of Research | Public Broadcasting Service