The Goldilocks of Air Checks: Discovering the Right Balance for Constructive Criticism

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A Greater Public survey of on-air fundraising practices shows that most radio stations don’t review air checks of their drives often enough, if at all. Conducting regular, effective air-check critiques is one of the best things you can do to help your drives perform to their full potential and sound as great as the rest of your station. Learn what to listen for, why it matters, and how to give your pitchers and producers constructive criticism.