Eight Ideas to Optimize Your Recurring Giving Program

  • Thursday - 10:30 AM - 11:30 AM
  • Landmark D
  • #PMDMC19

After making three different online donations to 115 nonprofits and capturing the experience in The Nonprofit Recurring Giving Benchmark Study, NextAfter found eight main ways organizations could improve their online giving experience and recruit more recurring donors. In this session, learn those eight ideas and see examples and experiments that you can borrow, copy, and steal to test for yourself to grow your own recurring giving program. And, if you're brave enough, submit your donation page/recurring giving program to be optimized live in the session.


Brady Josephson | Managing Director Institute for Online Fundraising | NextAfter