Over the last two years, more than 600,000 new podcasts joined an already crowded space. They are now competing for listeners’ attention and money in an already competitive donation space. Your podcast(s) represent a new acquisition pipe for members and an opportunity to introduce new audiences to the noble quest of supporting public media. You’ll learn about strategies and best practices from highly successful podcast membership campaigns, plus opportunities and obstacles in a constantly evolving market.
Charlotte Cooper | Senior Manager Podcast Membership | New York Public Radio
Emily Kittleson | Manager - National Fundraising | American Public Media
Deb Turner | Vice President of Development and Marketing | New Hampshire Public Radio