Let's Get SaaS-sy! Subscription Economy Strategies for the Public Media World

  • Thursday - 1:15 PM - 2:30 PM
  • No Room
  • #PMDMC19

From bacon of the month to dollar razors to renting the runway, there’s a subscription service for everyone, but public media’s sustainers aren’t subscribers. So what can public media learn from this fast-paced and quickly evolving subscription-based business model? Turns out, a lot. Discover how broad market forces have driven the growth of subscription businesses and discuss the strategic opportunities for our industry to acquire and retain members. Attendees will take away the building blocks of a customer success management model and how it can be applied locally.