Direct Mail and Indirect Channel Giving: How Mail Recipients Actually Give

  • Thursday - 3:00 PM - 3:25 PM
  • Landmark D
  • #PMDMC19

Return envelopes... pledge calls... online gifts… Learn what happened when a public media station tracked cross-channel giving by direct mail recipients for both acquisition AND house mailings. WETA’s Brandon Hemel and Jeff Regen reveal when prospects and members replied by mail, and when they chose another channel in the weeks after they received a mailing. This brief deep dive will illuminate the varieties of donor behavior and the real return on investment, giving attendees tools to determine the right level of direct mail investment and craft a more effective fundraising strategy.

Speaker(s):

Brandon Hemel | Sr Director Data Strategy & Management | WETA
Jeff Regen | Vice President - Membership Marketing & Development Services | WETA