The L Word: Why Loyalty Is Key to Unlocking Digital Revenue

  • Thursday - 8:45 AM - 10:00 AM
  • Reunion F
  • #PMDMC19

Your organization wants to monetize digital, but the bulk of revenue comes from broadcast. How do you build a healthy digital news business that provides an indispensable service to younger, more mobile audiences and generates new revenue streams? WNYC, WAMU, and KPCC talk about their recent acquisition of three local news sites (Gothamist, LAist, and DCist), the Kickstarter campaigns to fund their relaunches, and what it takes to create a must-read destination for modern public media audiences. Walk away armed with proven digital content strategies to share with your newsroom, the right metrics to guide you, and the tools to crack the digital revenue puzzle one loyal user at a time.


Dave Burdick | Digital Managing Editor | Colorado Public Radio
Gabriel Coan | Vice President - Digital | WHYY
Nate Landau | SVP Chief Digital Officer | New York Public Radio
Andi McDaniel | Chief Content Officer | WAMU
Alex Schaffert | Senior Vice President Strategic Planning & Chief Digital Officer | Southern California Public Radio