How hungry are you for something better? How willing are you to change? Hear from stations that made the commitment to change with less “talk about what should be” and more “action toward becoming what could be.” Managing change involves everyone, from getting buy-in to addressing resistance, and, of course, implementation. Fear of change is the lifeblood of the status quo. Based on research and articles from universities and top experts, this session will help you break through that fear, increase your risk appetite, and embrace change rather than just bracing for it.