Digital marketing is all the rage, but how can you make it work for your station with your limited time and money? Is this session, explore digital marketing tactics with an emphasis on paid social media. Panelists from both radio and television will show how paid social can augment larger campaigns, help convert various audiences to membership, and help reach new audiences. In addition, we will discuss the data behind paid social, grant programs for digital ads, and privacy concerns.
Cody Newill | Audience Development Specialist | KCUR
Elle Turner | Marketing Manager | Nashville Public Radio
Todd Whitley | Senior Director of Digital Fundraising | Thirteen - WNET