Membership, Marketing, and Programming: Mo' Money, Mo' Audience Together

  • Thursday - 3:35 PM - 4:00 PM
  • Reunion C
  • #PMDMC19

When membership and programming plan together, good things happen for the audience. Add marketing to the mix, and things get bigger, faster. All three of these teams are your station’s advocates for audiences, and together they build the pathways for more listening and revenue. Getting all three to pull in the same direction takes focus, humor, and a clear set of goals. We’ll share real talk about bringing these teams together, maximizing momentum, and putting things together when they wobble.


Jessica Sigur | | Chicago Public Media
Israel Smith | Managing Director Programming and Audience Development | Chicago Public Media