Is News Fatigue Real? If So, Where Do We Go From Here?

  • Wednesday - 2:15 PM - 3:15 PM
  • No Room
  • #PMDMC19

News fatigue - we're hearing about it from public media experts and our audiences, but it's posing more questions than answers. Audiences are easily able to transition to different forms of listening and viewing, with more content than ever competing for their attention. What's left is a decrease in public media's audience with no clear path forward.

How can we unpack technologically-driven behavior or lifestyle changes like news fatigue? What are the short-term and long-term repercussions, for usage and for revenue? Join us for an open discussion about this topic and come prepared to share your ideas and what you're experiencing in your market. We will discuss what questions should be asked and what decisions can drive us forward.