Build and Engage with the Audience in Mind

  • Thursday - 3:00 PM - 4:00 PM
  • Reverchon
  • #PMDMC19

Finding your digital niche takes time. And developing an audience requires (as well as tests!) patience. But original digital programming will entertain, educate, and engage local digital-savvy audiences. Join a lively panel discussion involving PBS Digital Studios and member stations to reveal the tricks of the trade, lessons learned, and an abundant of best practices from those on the front lines of digital programming. Prepare to learn about market research, audience targeting, and different tactical methods of engaging multiple demographics with short-form, nonlinear content. Attendees will leave inspired, entertained, and proud to be a catalyst for digital-first production across public media.

Speaker(s):

Marissa Blahnik | Managing Editor of Rewire | Twin Cities PBS
Leslie Datsis | Associate Director of Audience Development | PBS Digital Studios