Get a Little SaaS-sy, it’s OK. Lessons from a Subscription Economy for PBS Passport & Member Stations (RSVP needed)

  • Tuesday - 1:00 PM - 5:00 PM
  • No Room
  • #PMDMC19

Whether you subscribe to the Porsche car service or Bacon of the Month Club, we live in a subscription economy. Just about everything now is measured by recurring revenue, but what can the rise of PBS Passport and member stations learn from the fast paced and quickly evolving subscription-based business model? Join Software-as-a-Service (SaaS) industry experts and TV/Radio member stations as we explore the lessons learned when building an organizational culture that nurtures value and reduces customer (err, member) churn. The day will focus on broad market forces that have driven the growth of subscription businesses as well as explore the tactical opportunities for TV/Radio stations to acquire and retain members. Attendees will take away the building blocks of a customer success management model and how it can be applied locally to manage sustainers. The pre-conference is open to PBS member station attendees only, and is free.