Does your station have a set of core metrics that everyone agrees on, covering everything your station does? Or are your goals and success metrics siloed or out-of-date? During this PMDMC 2019 encore presentation, NPR’s Steve Mulder will share a step-by-step process to help your station define your Key Performance Indicators (KPIs), ground them within your mission and strategy, and align them with all parts of your organization. Find out what he’s learned using this process with stations and at NPR.