For many years, audience research has focused on how to engage the Millennial generation. But when a newly minted college graduate walks across the stage in 2019, he or she won’t be a Millennial. That individual is a member of Gen Z. This PMDMC encore webinar will share insights on Gen Z, discuss implications for public media, and facilitate discussions to prepare stations for the incoming generation of adults. Attendees will leave armed with tangible steps to thoughtfully engage Gen Z audiences.