12:00pm – 5:00pm ◾ Tuesday, July 10
Get a sneak peak at the exciting PBS programming coming this fall and hear how PBS is leveraging national programming to support your local fundraising efforts! Lunch is provided. Free for PBS member station attendees. You must be registered to attend.
Turn Ideas Into Action: A Design Thinking Workshop
9:00am – 2:00pm ◾ Tuesday, July 10
Learn the tools and habits used by the KQED Lab to drive innovation in this hands-on workshop. You’ll discover step-by-step how to apply a design thinking approach and mindset to the challenges public media faces, as well as how you can bring others along on this journey. This workshop will be fast-paced, creative, and a fantastic opportunity for all professionals, regardless of your role or experience at your organization station. A unique opportunity to learn skills you can take with you to help innovate and spur creativity. Led by KQED staff, Tim Olson, Colleen Wilson, and Umbreen Bhatti. Fee is $375.
Designing Events: Finding Success in Audience, Impact, and Revenue
9:00am – 5:00pm ◾ Tuesday, July 10
When live events are done well, they accomplish ambitious goals that can engage new communities, strengthen relationships, and generate revenue. But many organizations have struggled to reliably achieve any of these outcomes. The Designing Events workshop will give you the tools you need to pursue an events strategy that crosses departments and maximizes audience, impact, and revenue.
Through a primary lens of content-driven stage productions, you’ll understand how to create efficiencies across departments that have very different objectives; identify measurements methods that are worthwhile and easy to apply; forge stable, successful partnerships with content teams; assess new methods of community engagement; design a diversified events-revenue portfolio with results that grow consistently over time. Led by Tony Bol, Principal, CULTURE CASTS. Fee is $375.
Connecting Passion to Purpose: Mastering Donor Motivation and Communication
presented by the The Fund Raising School, Indiana University, Lilly Family School of Philanthropy
9:00am – 5:00pm ◾ Tuesday, July 10
The most successful fundraisers understand how to activate a donor’s passion in service of an organization. Turns out, there’s a lot we’re just discovering about what donor “passion” is, and where it comes from. This workshop will open with cutting-edge research about what motivates donors today, including the latest on gender differences in giving behavior. Next, understand how the most successful nonprofits are putting these insights to use to drive gifts back to their organizations. Finally, practice using the communication styles that are most effective for different types of donors so you can successfully move them along in their giving journey. Don’t miss this exciting day of fresh insights and effective practice that will transform the way you approach your most important donors. Fee is $375.
Update on the NPR-Member Station Compact
8:00am – 11:00am ◾ Friday, July 13
On Friday morning, join NPR and station leaders for an in-person update and discussion of the NPR-Member Station Compact. While detailed plans for the morning are still coming together, the meeting will focus on current and future steps in growing digital, revenue, and journalistic collaborations. Feel free to contact your NPR Member Partnership colleagues (firstname.lastname@example.org) or Justin Winn (email@example.com) with any questions. Breakfast is included, this free event is for NPR Station staff only. Registration for the full PMDMC is not required.